Your Link Here

Your Link Here

“I’m glad you asked, son. Being popular is the most important thing in the world.” – Homer Simpson

It is important to be popular on the Internet and buying links helps with that. Link buying has certainly gotten a bad rap lately. Especially from Google and a certain Mr. Matt Cutts. I don’t want to split hairs, but isn’t essentially all advertising on the web link buying? I realize the difference when you are buying links in order to achieve higher rankings versus buying links in order to increase your brand and drive traffic. But sometimes the line between the two becomes blurred and that is where I get a bit frustrated. It would seem if you buy a link you better have a nofollow attribute attached. But the problem is most people and site owners have no idea what that is. So if I buy a link, must I become more proactive and explain why the nofollow should be attached. I guess Google thinks I should, but is it my fault if it isn’t done. Do I get penalized for that?

But, you know, sometimes buying links is all the little guy can do to compete with larger more established sites. And while the credo of good content will draw links, it doesn’t work that way in the real world much of the time. Small site owners are forced to buy links to gain better rankings. Finding the time to run a business is hard enough without the pressure of writing brilliant content and then hoping people will find it and link to it, right?

On the other hand, link buying has gotten out of control and Google’s way to handle it was to penalize both the link buyer and the link seller. The problem is, just about everyone is buying links in competitive markets, but only a few are actually getting penalized. The playing field isn’t fair and Google has made it worse by turning everyone against each other by asking site owners to report other sites for link buying. The Internet has only been around for a short while and already it has brought out the worst in us. Okay, I’m going a bit overboard, but you see my point. Google created a system based on link popularity and now it is being abused, but they had to see that coming, so isn’t there a better way?

I don’t have an answer, but maybe Blekko does.

19 Responses to “Your Link Here”

  1. Arnie says:

    LOL. Clever and it is probably more reality than fiction.

  2. Alain Saffel says:

    The problem is that Google is the bully on the block. Not many want to talk about it because they’re afraid they’re going to get hammered by them.

    Google doesn’t mind you using their paid links. That’s okay, but if you buy them anywhere else, that’s a problem. Google would like it if you only bought ads through them. Wait. Isn’t this the kind of thing that Microsoft used to do? Isn’t that monopolistic behaviour?

    When one company has so much control over the market “not being evil” is kind of hard to achieve. It’s like an elephant walking through a field of mice. Many are going to be crushed. But, is that evil?

    Google penalizing link buying is like ABC penalizing (if it could) companies if they advertised on NBC, CNN, CBS or other networks. It would be ridiculous, so why can Google get away with it?

    Hopefully Cuil helps change things, but I’m not counting on it. I haven’t been impressed with it so far, though that may change.

  3. I must agree with Arnie–”probably more reality than fiction.” But it was funny nevertheless.

  4. Haha, it’s all too true sadly. The cartoon really made me laugh though.

  5. Love the cartoon! Regarding paid links, Google giveth and Google taketh away. I don’t fault them for taking away the link juice they once attached to paid links. I do fault them however for penalizing sites that sell or broker text links.

    Comparing Adsense ads to other forms of paid links is apples to oranges. Adsense ads are designed to create click-thru traffic, not artificially inflated search engine rankings, and therein lies the difference.

  6. Anonymous says:

    I am the unfortunate owner of one of those penalized websites as mine wa No.1 on many of the competitive keywords. Boo to Google!!!

  7. Craig says:

    Great post and something that I am really passionate about. I personally think that the stance that was taken by Google is far too touch against buying and selling links. Especially since, it is their algorithm that weighs so heavily on inbound links from large sites or publishers. Adding the pagerank bar surely did not help things at all as that created a measurement stick that people manipulate. As a seo services company, we enco
    unter these things all the time as our clients ask if we should buy links.

    Usually our answer is no, the are not needed. The reasoning is that you can not truly get penalized for buying a link (could you imagine the corporate espionage) but it can be worthless. Why gamble. Take those funds and create great content and syndicate it within RSS and other locations to drive targeted and legitimate backlinks.

  8. ray says:

    huahau LOL nice picture and conversation.

  9. Rhiryn says:

    An SEO cartoon. Nice! Nothing like a bit of humour to break up the day.

    Sometimes Internet marketing and SEO are about as ridiculous as this cartoon is. It s sad really.

    I ll definitely be coming back here. :)

  10. Tbak says:

    Hehe great comic! Considering how advertisements are forcing their way into more personal aspects of our lives, it doesn’t surprise me if it took over our conversations as well. Some people are tattooing their foreheads with advertisements and their cars to make some $.

  11. Aidan says:

    Should of chucked some affilate links in there!

    Awesome illustrations.

  12. Seodeluxe says:

    Nice cartoons, I enjoy them from germany.

  13. eric I don’t think you are correct, regardless of link juice passing it still gives paid links top spots in the search results above organic results. So the best results are not really showing, it is the highest paying results.

    Google should not be allowed to crush competitors with their unfair monopoly.

  14. Simmone says:

    Now, this gives me some ideas LOL! And come ooon, SEO isn’t that selfish!

  15. Blog Flipping Fool says:

    That’s really great. It reminds me of that hilarious You Tube video where the people in a corporate office are being chased by wild-eyed spam spouting loons. I actually saw toilet paper with url’s on it. No, I won’t share the links, but you probably know what I did with them :)

    TomG.

  16. rajser says:

    It is true about the links but mey be there is no other way to find out what is usefull and what not for seachers.

  17. DeliveryBoy says:

    hahaha so true so true

  18. Anonymous says:

    Do you have any sense that Google uses the results from Google analytics “spying” how visitors find the content of a web site. i mean how long they are exploring web pages etc. to form SERP’s. You can see for instance that for a keyword “travel” or “sunny beach” for instance the first position web site is wit PR less than third one !?!?

  19. Lake Chapala says:

    Funny Funny Funny, I just did it too…