Tweet, Tweet, a Marketing Feast

Tweet-Comic

“Same thing every spring. Tweet-tweet, tweet-tweet! Tweet-tweet, tweet-tweet! Love’s sweet song. Hmmm! Pain in the pinfeathers, I call it!” – Friend Owl, Bambi (1942)

Twitter has become a household name thanks to its continuous exposure in the media and the Internet.  The homegrown viral efforts of its user base have also played a large role in its ever increasing popularity – whether warranted or not.

For you technophobes out there with your heads in the sand, Twitter is simply an instant messaging program that crosses many platforms – from cell phones to web-based applications. It’s a communication tool that is always connected and always on.  Some consider it the collective pulse of humanity, at least the humanity on the web.  Twitter asks the basic question “what are you doing?” And it allows you 140 characters to convey an answer.  You can connect with people across the world or across the street simply by becoming followers with other twitter users.

So, how can I use Twitter for my business?

That’s the question being raised, and it’s the focus point in the SEO comic above.  Understanding what Twitter is and what Twitter is not should be the starting point for any conversation about the many  ways a business can use Twitter.

Twitter is an application to communicate and group like-minded individuals into a continuous live conversation that anyone and everyone has access to view. What many fail to understand is that Twitter is best used to expand and expose your brand name, rather than to sell directly to a market.  In fact, selling on Twitter is the fastest way to lose the ability to reach a mass audience.  Twitter brings free publicity to your company, but you should never use it as a “hard sell” door to door vacuum cleaner salesman would.  At its core, communicating with other “Tweeples” should be an exercise in public relations.

Can any business be successful on twitter?

In short, yes. Twitter is an extension of one’s personality in a very limited space. Using only 140 characters, your message, your approach, your dialog, your humor, and your identity must come across to your audience.  Twitter can be used in many forms.  Most companies use it for brand awareness, for customer feedback, to build brand loyalty, and to acquire customers.  Twitter is truly what you make it.

Twitter has several case studies of businesses successfully using their platform model.  They tout DELL, the computer software company, as one of their major success stories.   DELL has said the following about their Twitter experience:  ”So instead of using Twitter just to let people know about deals, the company has come to think of it as a good place to interact with customers—and to raise awareness about the brand. “When we respond to people on Twitter, they get really excited, and we gain advocates.” Twitter case studies (http://business.twitter.com/twitter101/case_dell)

Pespi –Cola, also on Twitter, says “We’re trying to humanize the brand, to make it more accessible to consumers. On Twitter, they can complain or praise, and we can use it as a way to gauge how people are feeling.”

Twitter can be used to market your business in fun ways as well.

A successful dog treat company using the twitter handle @bestbullysticks created a twitter scavenger hunt in which twitter followers would search their websites to find answers to questions and provide those answers for free prizes.

Domain name registrar Namecheap uses a trivia question game to give discounts on domain purchases.

You must always keep your audience in mind and if your message is well received, you will achieve your desired results.  Knowing your audience and strategically building your following or fan base can prove to be a unique and free branding experience.

Take some time to examine how businesses across the globe are using Twitter. What do you feel are good or bad examples of businesses using twitter?

Eric Gehler, SEO Consultant, Big Oak SEO

15 Responses to “Tweet, Tweet, a Marketing Feast”

  1. Hubert says:

    LMAO. I’ve been monitoring this site for a while, and this is probably one of the best comics to date. The thing is, this comic isn’t too far at all from reality, which is why it’s so funny. I’ve seen a person walking through the streets in a giant twitter suit…

  2. bigoak says:

    I believe the short straw “winner” will have the luxury to sport one of these outfits to the Big Oak company Christmas party

  3. Adelaide DJ says:

    i wish that people would wake up to the fact that selling on social media sites such as twitter is lame, then we wouldn’t get so much crap in our direct messages and metions :-( twitter(at)locspoc

  4. Hardik Shah says:

    Twitter is good , only for spammers & large companies looking out for brand management. In fact its obviously not that easy to sell twitter users…. Social Traffic is just good for adsense & subscriptions, but they are not that easy for people willing to sell stuff online….. Specially the SME’s

  5. OK cartoons work for some who like a visual message, but for me, it’s the content of your article which is impressive. Simply explained and full of useful tips.

    Great stuff! Thanks.

    Susie

  6. Jacob Stoops says:

    Love the comic. I do think Twitter has value if used appropriately. Like in the Pepsi example, it does allow you to humanize your brand, which can be very valuable for larger corporations who may seem out of touch with the smaller fellows.

  7. Terri says:

    Bill Holbrook has made excellent use of Twitter as a supplement to “Kevin and Kell,” an online comic strip he publishes every day. He also uses a weekly blog written by one of the characters to supplement the stories in the strip. (I have no connection to him other than being a fan). It’s cool enough to have me thinking of ways I could use Twitter and Facebook when I get my own website off the ground sometime next year.

  8. Seattle SEO says:

    As much as I personally dislike Twitter (due to it becoming a big spam pit) it is a great tool for networking and developing leads.

  9. Creative and hilarious way of presenting. I don’t use twitter at all, its selling in a all seller market. :)

    -ample

  10. Any more comics in the pipe guys? They’re all hilarious and I’d hate to think you’ve stopped!

  11. logo design says:

    although twitter is becoming more of a spammers network .but one cannot rule out it effectivenesss when it comes to socializing

  12. “After a long hiatus, I have another comic idea. Hopefully coming out in September.”

    I am looking forward to see more funny SEO comic life.

  13. We use twitter for our customer support platform, must say it’s working much better than the conventional telephone support!

    • tariq mahmood says:

      this is very great idea that you can deal communicate with your customers in very organized manner