The Real Reason Your Site Dropped in Google


“Show ME the money!” – Jerry Maguire

The June comic for Ranked Hard is about the decision that many of those that do business on the Internet have to deal with – using Pay Per Click either over SEO or in conjunction with SEO. Now, while we’re not actually implying that Google actively targets websites that haven’t signed up for Adwords (just having some fun guys), we do realize that as some companies drop in the rankings, they begin to look to PPC to help.

The thing that you have to keep in mind is that spending money on PPC campaigns won’t improve your rankings within the search engines, and while you will show up for the terms you want within the sponsored listing section, this can cost you a great deal of money depending on the terms and the number of people that actually click through your terms.

When your rankings are fluctuating within the search engines, considering PPC is perfectly acceptable behavior, but remember that you’ll be spending more money on top of any SEO efforts you might be putting forth without any guarantee that the PPC will help. While Google doesn’t actively have it out for any one website, they are more than happy to accept money from anybody that wants to give it to them, and don’t they have enough already?

26 Responses to “The Real Reason Your Site Dropped in Google”

  1. Arnie says:

    I have a t-shirt from SEO Shirts that says “PPC The Lazy Man’s SEO”. Tried to find an image of it but no luck. Looks they are revamping their site.

  2. Chuck Bartok says:

    I had interesting Google experience.

    My Tomato series of videos and other family Playlists were wiped out for “violation of TOS”.

    I tried to contact to find out what I did wrong. No answers.

    Miraculously 8 days later all was restored, again nothing form the Powers to be to share What I did wrong.

    So I am operating in the Dark. Will it happen again? I posted my Videos on three other venues and they are getting play

  3. Brian says:

    Better watch out… Google’s going to come after you for this!!!! (Just kidding.)

    I hear this very same thing from clients. And, “rumors” have been around since the beginning of AdWords that this was indeed true. However, I find it hard to believe that Google would be “stupid” (or arrogant) enough to actually penalize non-AdWords subscribers in their natural rankings.

    As a matter of fact, I’ve had some clients actually rise in natural rankings shortly after pausing or canceling AdWords accounts. (And, they’re still ranked very well – without returning to the use of AdWords.) So, that certainly proved to me that this is not a real factor.

  4. Eugene says:

    lol lol, Good answer to my problem 😉

  5. Tom Pick says:

    After seeing wild swings in rankings for several clients (and dealing with many uncomfortable conversations, just like in your cartoon), I really hope Google gets back to some semblance of normalcy soon. You can read more about this if interested in Google Drinks a Fighting Problem:

  6. Will says:

    Looks like Google could use some new computer monitors. The idea that someone at Google would use a monitor that old is how we know for sure this is fiction 🙂

  7. belajar seo says:

    To be frank, i like the comic above.

  8. How devious, makes perfect sense as well drop the rankings, need some help back up, we offer adwords… ^^,

  9. Kim, Sales Training Specialist says:

    To rank good in Google, give more importance to offline optimzation.

  10. css designer says:

    Paying for adwords is a waste of money, in particular in the current negative economic environment, as your ROI will simply drop.

    You are better off targeting very specific groups, which are able to afford your product, and of course be creative!

  11. Shiva says:

    In my experience, yes it did. may be because lot adsense guys store your site information

  12. Vishal says:

    lol, In my experience Page rank doesn’t play any vital role in SERP’s of your website. Its just to measure the page quality and nothing else. I have seen many websites with no PR or lesser PR does well in SERP than website having good PR.

    May be I am wrong but guys stop concentrating on PR and don’t worry about PR dropping of your site.

  13. Hans says:

    A real good job you did. I am quite impress.

    I did a blog-posting about your project at my small swedish SEO-blog. Is it possible to add one of your comics to the blogposting as an illustration of your work?

    Also good luck with your comics in the future also!

    Best regards

  14. Top google rankings says:

    Strange enough I can’t get our page ranked high at all, while lots of amateur pages in the same business, having no idea on webdesign get right to the top.

  15. tordon says:

    It seems to me lately that massive amounts of backlinks carries more eight than anything.Very interesting thoughts here though.

  16. Abed says:

    Next time question would be – Who should we drop in the next update, Sir?
    The answer would be – who hasn’t spend more than $100 on Adwords yet 😀

  17. Justin Brooke says:

    PPC may not be the go-to tool for most website owners, but we all know that PPC can be a potent tool as well in making the website gets more traffic.

  18. Liz says:

    Happy to find this post since I thought I was being paranoid (which is probably still true). I got a call about PPC on Google – the salesguy knew which page my new site was on – it had been moving up and was on page 7 I think. He pressed and I got a little testy. My site fell off the map the next day or so. Gone. I went back as far as 50 or 60 pages. Took weeks but I’m finally back – in fact on page 1 or 2 for my main search term. But I couldn’t help but think that by not kissing up – never mind signing up – I was being penalized. Seemed farfetched but it sure was a weird coincidence.

  19. Blake says:

    This whole article is very funny, I enjoyed it.
    I have seen people doing good business with PPC.
    But whether google penalise sites without adwords account, god only knows, ofcourse apart from the Big G.

  20. web design malaysia says:

    I think there is a whole chapter and skills are needed to advertise successfully with adword. I always see there are another world out there “MFA”.

  21. LOL and Double LOL that is sooooo funnny and almost believable.

    and the tshirt – PPC is the Lazymans SEO – that is great Arnie.

  22. Lauren Russell says:

    This is hilarious, however now we should change it from Adwords to Google Webmaster! Google next big thing!

  23. Web Design Malaysia says:

    very good read 😀 whos here not on adwords yet? beware!

  24. Jason says:

    Lol, I really hope that’s not how they actually decide or I’m in trouble 😛

  25. Sankar Annamalai says:

    Great comic, great fun