Building back links is also equally important but the links must be high quality. As well as we can perform directory submission & article submission which will provide us a one way back link.

The seo wanted the money and agree to the low price and thus “you get what you paid for” service is render.

But still it is a sort of Rat race out there

Once you realize this, and allot of people don’t you need a plan to build your roads. Bumpy dirt road, or superhighway it is your choice. But educate yourself linking is a must.

Brad West ~ onomoney

I am still overwhelmed with the amount of people have no clue.

Unfortunately in the real world, there is the Silver Package, the Gold Package and the Platinum Package – and link building, if it’s outside of the customer’s financial range, well, caveat emptor only applies to those who haven’t been warned!

With the amount of time and work involved in link building the price of optimization easily escalates thousands of dollars. I inform my clients of the inordinate importance of inbound links, explain that with the right content on their sites (industry related direct to consumer news releases created by them or their staff members at least twice a week) or by providing some other valuable service (such as connecting contractors with consumers [B2C] and businesses with other businesses [B2B] there’s little chance their sites will draw very many natural links to themselves any time soon.

So the economy sucks and they want to enter an economy SEO job into the Indy 500 of the Business Internet Super-Highway race to success. Scamming them isn’t the problem – they have been given the knowledge, they have been told the features and benefits and still refuse to meet the required costs involved.

You say that “Too many suspect ‘SEO companies’ rely on an initial optimization…” This is indeed known as initial optimization because it is the on-site root of what needs to be done first, and there’s a lot of it: keyword analysis, .htaccess editing, robots.txt, page rank sculpting with nofollows, marketing copy, conversion forms, e-newsletter work dealing with customized landing pages, statistical testing of e-newsletter results such as what topic in the e-newsletter gets opened most, which body copy in the e-newsletter gets the most clicks to open up the actual landing page, and which version of the landing page gets the most conversions – just to complete one single e-newsletter and test it. Then there are the Web site analytics. What conversions are taking place on which pages and what can be tweaked to make the most difference, is there a form so visitors can inform the SEO what is wrong with the site so those things can be addressed over time through further analytics, what things are visitors typing into the on-site search engine most often that they are looking for that they don’t find so some section(s) can be added. And on and on. Hardly a scam. Then there are the press releases to the online press release sites – one release to 20 press release sites easily takes hours with new accounts set up for each site owner, each release needing to be formatted slightly differently for each one, different headlines, different subheadlines (due mostly to varying length requirements – some have a 125 character rule, others have a 250 character rule) and so on, and so forth.

A lot of this is supposed to be carried out by the business owner – e-newsletters and direct to consumer news releases need to be written out by an expert in the company, but too often what we know works meets with a blank stare and total indifference to the task. Overcoming the attitudinal inherency of client indifference is a huge problem – so the work piles up and gets added on – and no link building has been paid for.

I agree with you 100% about the scammers out there, the hit them up and run mentality. It’s prevalent. It hurts my rates – they’re used to getting robbed so why pay more to get robbed for the fifth time in a row?

If and when I get a client who needs good press releases, SEO including inbound link building, I parse it out to different people who are better than me and pay them exactly what they want – no markups to my clients, and no cuts in pay to the people doing the releases or links. Meanwhile, I just hope and pray I can get to the businesses seeking real SEO before they lose their initial budgets so I can get it done right the first time.

Thanks for a good article. I hope a lot of people read it and wake up.